[HubbardBrookISE] 9/27 11:00 am videoconference

[Sarah Garlick]

Hi everyone,

For those of you participating in our media prep meeting via Zoom at 11:00
am, below are the key messages we developed for the Ice Storm Experiment in
January 2016 following a AAAS Science Communication workshop. Also, you can
see how the press officer from the Forest Service used our messages to
develop a press release in the attached document from last winter.

>From the AAAS workshop:
- Identify your communication goals and your audience. Think about the "so
what" — why does this matter to your audience?
- Messages are: miniature, memorable, meaningful.
- Aim for 3-4 messages total.

January 2016 messages for the Ice Storm Experiment:
*Ice storms are a big deal in our changing world*: Ice storms are major
causes of disruption in towns, cities, and forests and we expect them to be
more frequent and more severe with climate change.

*We don’t know much about them! *There hasn’t been a lot of research about
the short and long term effects of ice storms on the forest — on forest
health, vegetation growth, wildlife, how nutrients like carbon and nitrogen
cycle in the system.

*Ice storms are hard to study because we don’t know when or where they will
next occur.* Instead of waiting for the next big storm to hit, scientists
are going to create an artificial ice storm in a forest in NH to study what
happens. They’re using fire hoses to spray water in the forest canopy
during a cold snap.

*We hope that this work will allow people to be more proactive vs. reactive
in the face of a big storm.* The more we understand about ice storms, the
more people can identify risks like hazard trees on their properties and
have plans for what to do after, like planning for salvage cuts.

Talk to you soon—
Sarah


On Thu, Sep 22, 2016 at 2:17 PM, Sarah Garlick <sarahgarlick at gmail.com>
wrote:

> Hi, everyone:
>
> If your schedule allows, please join us on Tuesday, September 27 from
> 11:00 am to 12:00 pm via Zoom videoconference for an Ice Storm Experiment
> media prep meeting.
>
> The link for connnecting to the meeting is here: https://zoom.us/j/
> 894712167 (see below for call-in info if you prefer to use the phone).
>
> During the meeting we will be discussing:
>
>    - Review/update messaging from Jan/Feb 2016
>    - Discuss key points for Lindsey and Charley for the Science Nation
>    filming
>    - Media/outreach goals for the coming season
>    - Plan for organizing images and files for use within the group,
>    including video
>
> Thanks for your time on this — please let me know if you have any
> questions.
>
> Best,
> Sarah
>
>
> HBRF is inviting you to a scheduled Zoom meeting.
>
> Topic: Ice Storm Experiment media prep meeting
> Time: Sep 27, 2016 11:00 AM (GMT-4:00) Eastern Time (US and Canada)
>
> Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/894712167
>
> Or iPhone one-tap (US Toll):  +16465588656,894712167# or +14086380968
> ,894712167#
>
> Or Telephone:
>     Dial: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll)
>     Meeting ID: 894 712 167
>     International numbers available: https://zoom.us/zoomconference
> ?m=gZs8HTgFEfpd3rEBN_tusDwg6x8WkM7D
>
>
> Sarah Garlick
> Director of Science Policy and Outreach
> Hubbard Brook Research Foundation
> http://hubbardbrookfoundation.org/
>
> 603-986-0686 office/cell
> sarahgarlick at gmail.com email
>
>
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